15 Tools to Develop Your B2B SaaS Sales Department

Growing your company is one of the most important goals you have as a sales leader, and you need to have the right tools to do so. Keep reading to learn more about the essential tools you need to grow your business and several available options in each category.


Automating business processes is one of the most effective ways to scale your business. It allows you to handle tasks efficiently and eliminate human error. Here are some tools to help you with automation:


This tool allows you to connect automatically to your leads, organize your outreach, and set more meetings. Linkedfusion can help your SaaS company make meaningful connections by sending automatic follow-up messages at the right times.

Their professional package starts at $65.95 per user per month and goes up to $135.95 for their ultimate package.

Pega Sales Automation

If you are looking for automation that uses AI, consider Pega Sales Automation.

This tool uses Artificial Intelligence to help Sales teams predict when is the perfect time to follow-up with a lead for conversion. Among its features, it can also use AI to forecast future sales numbers, while also identifying the most valuable opportunities in your pipeline.

The basic package starts at $140 per month and can provide you with email integration, personalization software, and insights that can drive cross-selling and upselling.


A tool like Phantombuster can save your company time by automating simple tasks. You can automate almost any web action and use chain automation to build advanced workflow.

Try it out for free with a 15-day trial! Their base package is free, but their highest package is $900/month if you need more automation.

CRM Systems

CRM, or customer relationship management systems, are an essential aspect of growing your SaaS startup. Without your clients, you cannot grow, and CRM software can help you connect with them and provide a seamless experience. Here are some great options:


Hubspot is one of the best all-in-one CRM for growing your business. Key features include automatic logging of calls and emails, improved lead visibility, a database of contacts, companies, and tasks, and extensive platform integration.

Hubspot caters to businesses of all sizes, and they offer everything from a free option to an all-inclusive enterprise package starting at $3,200 per month.


Salesforce is another big name in the CRM space, and they offer a more robust platform for larger organizations. One of their biggest strengths is customization options that can help you grow your business and anticipate future needs.

The Salesforce pricing packages vary depending on the needs of your organization.


A dialer is a system that lets you take control of your outbound marketing. It can help you automate calls to customers and reduce the cost associated with repetitive and manual phone dialing. They can also connect agents to your clients as soon as they are available, significantly improving process efficiency.


Aircall allows you to create phone numbers in over 100 countries and centralize calling from one location. You can access their platform for $30 to $50 per month and integrate dialers into your business processes.


Callingly is another great dialer option that lets you manage your Caller ID and automatically schedule your phone sessions. This tool helps you overcome the most challenging aspect of sales: the initial contact.

Growing businesses can access this tool for $49 per month, while agencies and resellers will need a package that starts at $249 per month.

Email Programs

Email can be one of the most potent growth tools for your SaaS company. Consider trying out one of the following options to boost your sales:


A tool like Activecampaign that can send emails based on customer behavior is a great way to grow your sales. Their tools can also help you automatically identify, collect, and follow up with leads to streamline your sales funnel.


Mixmax is used to track how often your prospects are opening your emails and boosts productivity by automating processes. You can share your calendar, embed surveys and polls, and schedule email sequences to get the most out of your email marketing campaigns.

Their plans offer a 14-day trial, but they also provide an entirely free plan and a wide variety of other affordable options.

Lead Generation

Lead generation is the process of attracting prospects to your brand and converting them into clients. This is one of the essential aspects of growing your company, so make sure that you have the right tools to set you up for success.


Zoominfo can help you improve your sales process by giving you access to a vast customer database that will allow you to find prospects based on specific characteristics. Their goal is to provide you with the tools you need to spend less time searching for leads and more time building relationships with them.

The cost for this platform will vary depending on the features your business needs.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful search engine that allows you to leverage your LinkedIn network to find leads. The plans start at $64.99 per month and give you access to data that filters leads into highly qualified prospects.

You can search by industry, education, job title, company, location, and more – the goal is to help you narrow down a generic search into one that focuses on your ideal client.

Once you find a lead, you can save them to a list and contact them directly through the platform.

Other Tools

Many other tools can help you grow your sales and company, like chatbots and AI platforms.


Chatbots like Chatfuel can help you automatically qualify leads and make your sales process more efficient. This tool is different from other chatbots because it aims to personalize the customer experience and create a memorable interaction.

As a result, your clients will feel seen – increasing their trust in your brand!


Clari is a predictive AI platform that accelerates your sales funnel and improves productivity and forecasting accuracy. You can utilize this tool to deliver sales insights directly to your sales team so that they can close deals faster and prevent anything from falling through the cracks.

Crystal Knows

If you need a system that can help you profile prospects and leads, while providing suggestions on the best way to contact them, consider using Crystal Knows. It uses a powerful AI to analyze millions of online data points to identify a person's behavioral traits, motivations, and communication style.


Another useful tool to help you boost sales is called Leadfeeder. This unique software allows you to identify someone that visits your website, even if they do not leave their information or fill out a form.

The data that you gather from Leadfeeder will give your sales team the feedback they need to focus on the leads that are most likely to be converted to clients. They offer a free version or a paid upgrade that starts at $63 per month.