Reducing Administrative Workload for Medical Practices: Our Investment in

Nov 16

4 min.

What & Why

A substantial part of Western Europe is confronted with increasing pressure on the healthcare sector. This is driven by several factors, such as an aging population, low retention rates from healthcare professionals and a wave of retiring doctors. Healthcare professionals face the consequences of these trends daily, where the same amount of work has to be done through[an1] fewer hands. In an industry where most of the traffic is channelized through phone calls, this is a major challenge. Hence, there is an emerging need from healthcare offices to increase efficiency by adopting new technologies. 

Aaron delivers conversational AI support to healthcare professionals and their assistances, relieving them from several administrative tasks. Aaron’s AI-powered assistant can answer phone calls from clients 24/7 and can handle ~80% of daily routine questions such as prescriptions, sick notes and appointment scheduling automatically. By structuring and prioritizing the remaining unhandled calls for practitioners in a task board, Aaron reduces the administrative workload for healthcare professionals while increasing the patient experience. Currently, over 2,000 professionals make use of Aaron’s technology ranging from bigger clients such as the German Federal Ministry of Health to chains or smaller individual gynecological, cardiological or dental practices.

The challanges of the healthcare industry are driven by an HR scarcity problem, and is resembled by underlying data about the German market:

Investment Thesis

Healthcare professionals require additional hands in the form of efficiency gains by technology to overcome their challenges. Aaron finds itself in an excellent spot to provide efficiency gains in the healthcare sector. Our investment thesis revolves around: 

  • Value Proposition

With having more than 2,000 practitioners as a client, handling over 70 patient interactions per practice per day, and significantly reducing calling times with patients, the value offered to healthcare professionals is abundant. On the opposite side, patients will spend substantially less time call queuing so will face a better experience.

  • Product Vision

The company has a self-service focus with a high virality factor, which makes it accessible to many doctors and provides significant product & market expansion opportunities. The vision is not to replace a doctor, but to assist a doctor to provide better care and to maintain the quality standards of the communication between doctor and patient. 

  • Trends and Opportunities

Aaron benefits from several significant tailwinds:

  1. The HR challenges in the healthcare sector are driven by low retention rates and a big wave of retirements among healthcare professionals.
  2. An aging population where the need for healthcare will only increase over time.
  3. The emergence of several HealthTech players such as Kry, Doctolib and Docplanner have paved the way for doctors to adopt new technologies.
  4. Rising healthcare spend per capita.
  5. The German government has implemented a total of seven bills between 2019 and 2021 to stimulate e-health. 
  • Market Positioning

Aaron has a strong tailored solution to the healthcare sector. By integrating deep into healthcare systems the company has positioned itself in an excellent position to become the market leader in this large niche.

  • Team

Tobias, Richard and Iwan have a compelling view of the industry developments, and how to capitalize on them. By having an experimental but data-driven and frugal mindset, the founders have found a great way of growing in a conservative market.

We want to congratulate Tobias, Richard, and Iwan on reaching this exciting milestone. We’re excited about what’s ahead of us! 

More information about Aaron can be found on their website: Feel free to reach out to for additional information or share experiences about any B2B SaaS market.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text


Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ffdsd gdfd
  • gfgrfsddsds