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#41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite

12/9/2022
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30 min 39 sec

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

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Marija Dzemionaite is the Head Of Brand Communications at NordLayer (Nord Security.)

Nord Security is an internet privacy and security provider for individuals and businesses that raised over $100M in funds and reached the unicorn status in April.Marija is an ex-Googler, marketer, and social media expert who led the rebranding of NordLayer.

She is also an instructor at Domestika.In this episode, Arthur and Marija discuss:

- What is great branding in 2022?

- What is branding and rebranding, and why it’s important

- Why implement a rebranding strategy and its goals

- Do’s and don’ts of rebranding- How to balance demand generation and branding activities

- Brand as a competitive advantage

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