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#42 PR for SaaS companies 101, with Matías Rodsevich (Founder of PRLab)

36 min 8 sec

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system

  • fffdffdf
  • hghjjh


In today's episode, we sat down with Matías Rodsevich, Founder & CEO of PRLab. This award-winning PR agency serves both tech startups and corporates and is one of the top five PR agencies in The Netherlands.

Matías is also the author of The PR Paradox, where he shares his insights and learnings on mastering PR as a startup or scaleup.

He's also the PRLab community's founder, comprising over 1,300+ PR and marketing professionals.

In today's episode, Arthur Nobel from Knight Capital, and Matías, discuss:

- 2:25 The difference between PR for startups and corporates

- 4:20 The PR Paradox5:45 PR myths and a model to succeed in PR

- 7:50 How much time should it take to see results?

- 10:40 How to get PR right

- 15:20 Strategies for getting featured in the media

- 26:00 How to build relationships with journalists

- 29:00 Should I hire a PR agency or have someone in-house?

- 33:00 The most common PR Mistakes


Insights from the Knight Capital community.

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