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#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)

4/25/2024
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34 min 50 sec

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In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021.

They discussed:

- How the go-to-market strategy aligns with the price of the product you are selling.

- What different kinds of people do you need sales organization grows through the stages.

- The essential factors to survive and grow as a SaaS

- New deals vs. Upselling

- The most important metrics for the Sales Organization

- Churn

- How can a sales leader set the stage with the help of the sales rock stars

- The differences between US and European startups

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