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#48 From Campus to Unicorn: How Research Led to a $5B Business, with Johanna Småros (Founder & CMO, Relex Solutions)

7/6/2023
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44 min

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system

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In this episode of Leaders of Growth, Arthur Nobel sits down with Johanna Småros, Founder and CMO of the unicorn software company Relex Solutions, a supply chain & retail planning platform.

They discuss:

• How Relex Solutions was born and the company's roots in academic research that laid the foundation for its success.
• The importance of aligning customer and vendor interests.
• Why "pursuing your passion" isn't always the best career advice.
• The company's growth and evolution, including the decision to raise capital and the development of the founder's role as the company grew.
• The importance of customer obsession and happiness and how they relate to the company's success.
• Focusing on the problem instead of the competition.
• Why the company raised $500 Million last year and how it helped them to grow and expand.

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