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#51 How to Optimize Go-to-market with Scott Stouffer (Co-founder, scaleMatters)

7/6/2023
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35 min

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system

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In this episode of Leaders of Growth, Arthur Nobel from Knight Capital interviews Scott Stouffer, CEO and co-founder of Scale Matters.

Scott shares valuable insights on optimizing go-to-market for early and growth-stage B2B companies.

Scott and Arthur discuss several topics, including:

· The common inefficiencies in sales and marketing efforts of early and growth-stage companies.

· A data-driven approach for determining the number of salespeople needed to achieve revenue goals.

· Go-to-market management.

· GTM maturity and how to leverage data according to your stage.

· Go-to-market tech infrastructure

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