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#51 How to Optimize Go-to-market with Scott Stouffer (Co-founder, scaleMatters)

35 min

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In this episode of Leaders of Growth, Arthur Nobel from Knight Capital interviews Scott Stouffer, CEO and co-founder of Scale Matters.

Scott shares valuable insights on optimizing go-to-market for early and growth-stage B2B companies.

Scott and Arthur discuss several topics, including:

· The common inefficiencies in sales and marketing efforts of early and growth-stage companies.

· A data-driven approach for determining the number of salespeople needed to achieve revenue goals.

· Go-to-market management.

· GTM maturity and how to leverage data according to your stage.

· Go-to-market tech infrastructure

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