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#53 Unlocking Growth Opportunities: Strategy, Execution, and Performance Management with Asia Orangio (Founder, DemandMaven)

4/25/2024
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45 min

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In today's episode, we dive into strategy, execution, and performance management for scaling your business with Asia Orangio, the CEO and founder of DemandMaven, where she helps early-stage startups and technology companies define their go-to-market strategy and grow with a data-driven approach.

Asia was previously a Board Member at Moz.Today we discuss:

• Scaling a Company Across Series A to C and common challenges.

• Choosing the right KPIs . How focusing on the wrong KPIs can hinder growth.

• Aligning Strategy, Execution, and Performance.

• Sales-led Growth vs. Product-led Growth.

• Value of customer research in driving growth.

• OKR, Wigs, and JTBD framework.

• Understanding Acquisition Channels for Growth.

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